The Gillette Fusion ProGlide
The New Gillette Product tries to give off the impression its USP is the fact it doesn’t pull or tug on hairs whilst shaving and is a lot “smoother”, ‘gliding’ on the skin. The Benefits offered in the ad are that it has an advantage over the other razors and can offer a much more comfortable shave.
Wilkinson Sword Quattro Bikini
The New Wilkinson sword products USP is that it is a “2 in 1” product and has multiple functions combining shaving and trimming. The Wilkinson Sword Quattro bikini’s benefits the consumer because it gives more freedom to choose how to use the product thanks to the duel head, the advert suggests this further with its slogan “free your skin”
Fairy Liquid Ad 1985
The Advert gives the impression its advantages over other similar products are that it can wash up to “50% more than the next best”, the colours in this advert are very bright and clean making the surroundings pictures. The advert Physically shows how long the “next best” lasts compared to fairy liquid. The Advert try's to give the impression it has the better quality product and you would be getting more for your money.
Duracell Race Advert
This Duracell Advert claims that the battery’s have an advantage over other battery’s by having a life of x4 as much. The advert repeatedly tells us this with the words ‘lasts longer’ showing that it now lasts longer than the previous Duracell batteries and lasts longer than other brands. The brands identity is showing themselves as a trusted, higher quality battery company
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