Advertising Rate Card
An Advertising rate card is a document with the description and price for various ad placement options available from media outlets, usually showing the maximum price someone would pay and even though most buyers will want to pay significantly less.
ITV Media
The ITV Guide claims that it is the definitive guide and cross’s over to nearly all others. Tv advertising takes the advantage over any other because the adverts are molded around you depending on what channel you are watching and/or show. television adverts are seen by thousands and run constantly throughout the day so they stay in your head even if you watch as little as a half hour of television a day. Television advertising has an advantage over the internets advertising because it limits the audience and how you see them, adverts on the internet are just skipped or closed as soon as they are seen on the internet and cant reach certain audiences such as OAP’s because they are less likely to be on the internet and or computer in general. “In just one day an advertisers message can reach 71% of the UK population” and if you compare that to other forms of advertising it is without doubt the most affective
- Magazines: 1% reach
- Newspapers: 3% reach
- Radio: 26% reach
- Internet: 21% reach
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