Structures & Techniques

The BlackCurrant Tango Advert

The camera operator begins a handheld track back, putting the character out of frame to create a documentary realist feel to the advert. The ad is also shot in one motion and is all taking place in that instance The tracking camera sticks to a medium long shot of the main character most of the time whilst staying at a fairly straight angle until the end of the advert when we are lifted so we can see the entire location and are looking down on the main character. the tracking shot was used to give the impression all of these places were leading into eachother and to exagerate the intenisity of whats happening when going into a helicam.

The Pepsi Football Africa Advert 2010

The advert starts with an establishing pan of the area around us being africa and shows three men (celebrities who are sponsering pepsi) This kind of celebrity endorsement gives us the idea of what kind of people are going to be attracted to the advert and who pepsi are aiming theyre product at. we then cut to a live action football match which shows a birds eye arial shot to further show us the sport being played and the shape of the pitch showing solidarity with the people involved. when the 'football match' starts the cuts pick up pace along with the game and makes the whole movement of the ad alot more exciting, whilst playing non diegetic stereotypical 'native african music' it fits the setting and actors involved. The product identity is hidden right to the end of the advert although there is hints throughout that its indeed a pepsi ad.

Nolans Chedder Cheese Advert

At the start of the ad you see a small mouse coming out of a little crack in the wall, this represents its fragility and friendlyness in the movement of the mouse, the audience is also comforted by the romantic music being played in the background creating a romantic narrative but the wall in the background of the video is a dark red which represents blood, death, warnings and all sorts on a negative front connoting danger. Once the danger has become obvious to the audience the mouse looks like it has been killed; which is when a sadder background song is being played begining with the lines ''this is the end'' inducing the audiences emotional response of sorrow for the mouse, which is suddenly interupted by 'Eye Of The Tiger' and the mouse begins to start working out on the mouse trap changing the entire advert using CGI for humour we assosiate this good feeling with the advert so we are more likely to remember it  for its anti realist narrative, comedy and the slogan perfectly connecting with the ads content 'Seriously Strong'.

BT Broadband series ads "Heart to heart ad"

A series advert is a set of ads that link together in some way, a good example of this is the BT ad's still going today. Part of the reason companies decide to have a series of ads is to make an audience remember your brand by being intrigued to see the next instalment and part of the narrative, the advert follows the story of a couple contacting each other via BT's broadband packages, this gives the BT brand a warm, relatable, family representation. The long line of adverts have been around since 2005 which in itself proves how successful these kind of ads are. 

Gun Violence Voice Ad

 

This talking head advert uses celebrity endorsement to influence people at home to view guns differently. The drama and silence used in the ad intensifies the affect it has on the audience. The spotlight in an almost entirely pitch black studio creates a single focus on Samual L Jackson and the words he is saying; the repetition of the word "blame"makes the word stick in our head making the advert, memorable. Cutting to silence and the transition of black after a speech about guns creates the emotional response of guilt (for people who own guns) and upset for those who don't.

Army Jobs: What Would You Do

This POV Documentary advert tries to make you look like you are in the middle of the action, putting you in the shoes of the soldier, this puts us at unease in the tense environment you see the soldier patrolling. The other soldier in the address's the audience watching by asking a question, this gives the audience a sense of responsibility and involvement, giving the audience a website link to see how they're decision / answer to the question, affected the situation.

Oasis Ruberduckzilla

This is an anti realist advert because it has no true to life events hence the giant rubber duck. This advert covers different issues which everybody can relate to such as the two young girls problems with authority and having to rebel to be independant to with what they believe in. The special effects used in the advert are all the explosions and the girant rubber duck creating chaos throughout the city. At the begining of the advert when the father tears through the rubberduck magazine it quickly cuts to a zooming shot of the two girls screaming in fear to increase the intensity of the scene. The audiences emotional responce to this is to automatically dislike the father by making him appear in such a negative light. The father is quickly put into a less dominant and miniscule threat in the advert as we the see the 'ruberduckzilla' in frame. we then cut to a handheld shot from the street watching the ducks reak havoc immersing us into the action as if we are there. the ruberduck then has a iconagraphic value making the entire ad memorable and we then relate something as simple as a rubberduck to the 'oasis ad'

Rentokil

Rentokill cleverly uses fear to work on peoples insecurities to make them think a certain way, this ad plays on peoples 'fear' of bugs, blowing up images of the insects making them appear huge and discussing. Showing images such as the bugs on the human skin, gives the viewer a sense of paranoia, making the viewer thing they could easily have bugs in there home or on themselves. Using Richard Strauss - Also Sprach Zarathustra it builds the creatures up to be even bigger, because we associate the song with great size and the opening to space odyssey.

M&S Summer To Remember Ad

This M&S ad is depicting a stereotype of a "perfect British" summers day. The ad shows british summer activities with celebrities that spread across to different audiences, all having fun, eating, playing sports and socialising. With the celebrity endorsement the advert has a familiarity to it and the audience very much feeling a sense of interpellation toward the day shown in general. The use of happy acoustic music and well lit 'sunny' environments makes the audience feel warm and familiar with the ad from the start.

Red Bull gives you wings

This Ad has used its stereotypical style of animation  to show the audience its a red bull advert, we know this as soon as it starts due to the style. The animation allows the filmmaker and concept team to do whatever they like, animation eliminates pre production and production difficulties that live action has. Animation is the rapid display of a sequence of images that create an illusion of movement.